Press - Hospitality Marketing Concepts

Welcome to the Hospitality Marketing Concepts Press Center. Find press releases, articles, and much more about HMC. Please contact us if you have any questions.

April 21 2008
Interview: Hotelier Middle East
HMC and VOILÀ HOTEL REWARDS Chief Executive Mokhtar Ramadan explains the concept behind HMC’s guest loyalty programme and tells Hotelier Middle East how independent brands can benefit... (read the full story)
March 27 2008
CLUBHOTEL Set to Boom in Asia Pacific
HMC is expanding its globally successful CLUBHOTEL programme in Asia Pacific.

To date, the synergy generated by CLUBHOTEL remains staggering, resulting in tens of thousands of incremental room nights for participating hotels. In 2007, one hotel group in Asia Pacific realized over 100,000 room nights, $15 Million (USD) in rooms revenue and $5.5 Million (USD) in F&B revenue from members. ... (read the full story)
March 6 2008
CLUBHOTEL Expands In Europe & North Africa
HMC is expanding its globally successful CLUBHOTEL programme in Europe and North Africa.

Over its 20-year history, HMC has operated thousands of successful private-label loyalty programmes while establishing a global infrastructure and advanced technology resources. In 1997, HMC created CLUBHOTEL, a worldwide network of four- and five-star hotels, providing common benefits and recognition to an international membership base. To date, the synergy generated by CLUBHOTEL remains staggering, resulting in tens of thousands of incremental roomnights for participating hotels.

With more than 450 global hotel partners and 225 participating hotels in Europe – including a strong existing network presence in Spain, Italy, Turkey & Portugal – CLUBHOTEL is expanding into the U.K., France, Greece & Morocco... (read the full story)
February 26 2008
HMC Signs Award-Winning Hotels Neighbour To World’s Tallest Building
HMC will be launching a private-label loyalty programme for two award-winning Southern Sun properties in Dubai.

Qamardeen and Al Manzil are two exclusive business hotels in Dubai’s new business district - Downtown Dubai. Designed with modern Arabic influences Qamardeen and Al Manzil are nested amongst Burj Dubai, the world's tallest building; the Dubai Mall, the world's largest shopping mall and Souk Al Baher... (read the full story)
February 20 2008
VOILÀ Appoints New Executive
VOILÀ Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to announce the appointment of Mr. Gabi Kool to the position of Senior Vice President and Managing Director...

“We are thrilled to have Gabi lead VOILÀ Hotel Rewards,” said Mokhtar Ramadan, CEO for VOILÀ Hotel Rewards. “Over the course of Gabi’s career, he has accumulated an impressive depth of experience with loyalty and marketing programmes, as well as substantial expertise in leveraging established network strength. This is an exhilarating growth period for VOILÀ Hotel Rewards, as we prepare to launch the programme at hundreds of properties and more hotel groups are turning their attention to us with interest. I’m sure VOILÀ and its clients will benefit from Gabi’s insights and leadership”... (read the full story)
February 7 2008
HMC Celebrates 20th Anniversary
HMC is celebrating its 20-year anniversary. It has been a dynamic and exciting 20-years for this vibrant company.

Established in 1988, HMC was a pioneer – and is still the definaitive authority today – in bringing value and revenue to hotels from the SME market. HMC has a very simple philosophy – its client’s success is its success. The company’s longevity in the loyalty business stems from its unwavering focus on delivering exceptional service and performance, and the continual development of its people and its technology... (read the full story)
December 11 2007
HMC Promotes Asia Pacific Executive
HMC has announced the promotion of Stuart McAusland to Senior Vice President and Managing Director of Asia Pacific.

Stuart McAusland has been with HMC for 7 years. He was first assigned from the U.S. corporate head office to assume the position of Acting General Manager for Asia Pacific in June 2005, a role which was made permanent in November 2005. Mr. McAusland was credited with the stability and growth of HMC’s Asia Pacific region, which culminated in the expansion and relocation of the company’s regional head office in Shanghai last September. As Senior Vice President and Managing Director of Asia Pacific, Mr. McAusland is responsible for all operation, business development and support functions... (read the full story)

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October 11 2007
Diagonal Hotels Joins Voilà Hotel Rewards
VOILÀ Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to welcome Diagonal Hotels as its newest partner.

VOILÀ Hotel Rewards brings together a worldwide network of four- and five-star hotels of independent groups under a single umbrella to forge a new kind of guest loyalty programme. In addition to earning points for eligible spend and redeeming for complimentary night stays and room upgrades at participating hotels, VOILÀ members will also enjoy special perks, such as member-only room rates, special welcome amenities, instant recognition, and multi-network airline mile exchange opportunities.

For participating hotels, VOILÀ offers significant marketing synergy, which is further bolstered by cutting-edge CRM technology available at no cost. Through a web-based portal, hotels can manage email and direct mail marketing campaigns, access key program performance reports, enroll members, and verify booked reservations linked to each member’s tier, details and preferences... (read the full story)
August 27 2007
IHG Signs Agreement with HMC to Bring Priority Privilege Program to China
IHG (InterContinental Hotels Group) announced today it will enter a nationwide agreement with Hospitality Marketing Concepts (HMC), the leading solution provider of loyalty membership programs, to introduce the Priority Privilege Program to China market.

Priority Privilege is a paid membership program, offering members dining savings and extra benefits on hotel amenities in all the participating IHG hotels under the InterContinental, Crowne Plaza, and Holiday Inn brands. HMC, the leading solution provider of loyalty membership programs with over a decade of active presence in China, will be further expanding its Asia Pacific regional headquarters... (read the full story)
July 24 2007
HMC Continues Expansion in Asia Pacific
HMC, the leading solution provider of loyalty membership programs with over a decade of active presence in China, will be further expanding its Asia Pacific regional headquarters... (read the full story)

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May 17 2007
Melià Boutique Hotels Join HMC's Luxury Lifestyle Membership Program
HMC has signed an agreement with seven MELIÁ Boutique Hotels under the "Luxury Lifestyle Card" umbrella... (read the full story)
May 1 2007
Coral International Enrolls for Voila – A Unique Guest Loyalty Programme

In a bid to offer its customers greater benefits and better service, Coral International Hotels, Resorts & Spas entered today into an agreement with Hospitality Marketing Concepts (HMC) for Voila Hotel Rewards, an innovative guest loyalty programme specially designed for independent hotel companies... (read the full story)
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February 6 2007
HMC Uses RightNow Across 50 Countries

RightNow® Technologies (NASDAQ: RNOW) today announced that Hospitality Marketing Concepts (HMC), a leading provider of customer loyalty programs for the hospitality industry, is using RightNow solutions in 50 countries and 10 languages... (read the full story)

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